NBC is old and -- admit it -- pretty crummy. Or do they just know their audience better than their audience would like to be known?
... Two new studies that reveal a decidedly mixed picture of NBC’s prime-time Olympic coverage when it comes to gender equitability.
The first study, out of the University of Delaware, found that in the Vancouver 2010 Winter Olympics men received almost 23 hours of prime-time coverage, versus a little less than 13 hours for women. The second study, from the University of North Carolina, look at the Summer Olympics in 2008 as well as previous years, and discovered a more equitable balance: 46.3 percent of air time went to women in 2008, and 47.9 percent in 2004. However, coverage of women’s events tilted heavily towards what the researchers termed “socially acceptable” sports for women, and sports with minimal clothing where women can be displayed as physically attractive. ...Think Progress
