It's as good a way to spend a Friday afternoon as anything -- listening as, one after the other, advertisers drop the Rush Limbaugh show.
Then there are the studies of men who are hostile towards women (and you've gotta admit, the slugman has a problem). The hostility usually turns out to be caused by one or another form of impotence, uh, interruption in virility.
Rush used to have advertisers like ATT -- the big corporations. Now the listed advertisers seem to be mail order companies and start-ups for the most part.
Maybe he's been on the downslide for years and those of us who don't follow him just didn't know. In the six months preceding May 2011, he was down 30+ points.
A media consultant at Salon has this to say:
Were you unaware this sort of air pollution was ongoing? You're not alone, given Limbaugh's ratings woes, low-single-digit shares, for several reasons:
- Nerdy reason first. In the 48 biggest radio markets, ratings methodology is no longer a diary-like questionnaire which was, effectively, a memory test that favored name recognition. Now, meters report actual listening; and it's evident that El Rushbo's audience had been over-estimated all-along.
- It's old. Limbaugh's act found traction around 1990. How long can any repertoire stay en vogue?
- He's old, pushing 62, while radio advertisers are seeking the attention of the 25-54 demographic.
- It's old-fashioned. Other than hard-copy newspaper and over-the-air-TV -- old-platform media even more challenged than AM/FM radio -- every media device and experience that listeners will use today is interactive. Everyone now expects to have a voice, not just people-in-Cairo, or miffed customers of Netflix or Bank of America, or Susan G. Komen critics. "I-talk-you-listen" fare is on the wane. ...Salon
