So it's probably Mitt Romney's for the taking, particularly given his organization and money.
"Florida is unlike anything that comes before it," said Peter Brown, assistant director of the Quinnipiac University Polling Institute, which surveys in Florida. "They're up for a whole new game.
"Money matters a lot more than in any of the earlier states because you can't knock on enough doors and spend enough time in living rooms," he said. "This is a mega-state, commercials are expensive and the only way to communicate."
Early advantage would seem to be Mitt Romney's ...McClatchy
Evangelism isn't big in Florida; the economy is.
... Evangelical voters are a smaller presence than in Iowa and South Carolina, and an economy hit hard by the economic downturn is the priority.
"It's been Jeb Bush conservative, not Jim DeMint conservative,' said Brad Coker, managing director at Mason-Dixon Polling & Research. "It's been right of center, but not way right."
It's also had a history of going with the establishment choice ... McClatchy
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The Hill has this:
Fresh off his victory in Saturday's South Carolina primary, a new poll shows Newt Gingrich surging into the lead in the next Republican battleground, Florida.
An InsiderAdvantage poll released late Sunday shows the former House speaker leading his main rival former Massachusetts Gov. Mitt Romney in the Sunshine state with 34 percent support from likely GOP voters to Romney's 26 percent.
Of course, Insider Advantage polls come from Newsmax, a wildly rightwing rag that predicted one week ago that their sampling of South Carolinians put Romney at 32 and Gingrich at 21 .
Uh, Hillikins, did you check this pollster out?
