Thomas Schaller says the numbers are working against NASCAR dads and those dreaded bubbas in pickups. Politicians can stop reaching out to them. Why? They're a dwindling minority now.
In 1952, according to calculations performed by Emory University political scientist Alan Abramowitz for Salon, white males were nearly half the American electorate. Thanks to the recent growth in the Latino population, however, the white male share is now dropping about a percentage point a year, accelerating a decline that began with the increased enfranchisement of African-Americans in the civil rights era. In next year's election, white males may account for fewer than one out of three voters. Bubba is no longer a kingmaker.
You want evidence of decline? Take John Edwards.
At first blush, Edwards, the Southern populist nonpareil, seems ideally situated to corner the market on working-class, white male voters. But aside from his homegrown accent, Edwards displays none of the affectations or semiotics that might once have signaled his intent to woo them. There are no Lamar Alexander-style flannel shirts; there is no sponsorship, à la Florida Sen. Bob Graham four years ago, of a NASCAR racing team. Instead, Edwards -- whose father worked in a textile mill -- hammers the issue of economic justice largely, if not completely, without overt cultural appeals. If he were a character from Southern literature, the former trial lawyer would be Atticus Finch of "To Kill a Mockingbird," not Henry Drummond of "Inherit the Wind."
Bottom line? Hard numbers?
The white male share of the electorate, which had fallen seven percentage points between 1952 and 1976, then stayed roughly constant for 20 years, but after 1996 began dropping again. It fell to 36 percent in 2000 and 33.1 percent in 2004, and it is still falling.
Bless their hearts, the poor dears. Democrats don't need them anymore.
Update: If y'all are pinin' for some huntin' and some Jesus, you're gonna enjoy this interview.
