Senior Republican campaign operatives who gathered over beer last week in Alexandria for a post-election briefing were taken aback by what they were told. A nonpartisan research firm presented data showing that President Obama had far outperformed Mitt Romney in managing the largest single expenditure of the campaign: television advertising.
Romney’s spending decisions on advertising look like “campaign malpractice,” said one person who had reviewed the newly circulated data. ...
...To some Republicans, the ad-buying strategy reflected other problems with the campaign, including an insular nature that left it closed to advice from the outside. Romney campaign officials rejected the criticism. ...WaPo
Imagine what a Romney administration would have looked like, given that evidence of lousy management, management that deliberately avoided advice and scrutiny -- and got so much criticism from its own party.
Retrospective criticism of losing campaigns is a tradition in Washington. But charges of profligacy and poor management take on particular meaning in Romney’s case because of his reputation as the tough-minded, data-driven founder of Bain Capital, the highly successful private-equity firm. ...WaPo