Because they developed a culture that was so scornful of Obama and well more than half of America, they simply couldn't imagine -- much less mobilize voters against -- his win. They swallowed their own propaganda and it poisoned their 2012 election hopes.
... As they watched one state after another go to President Obama and Senate seats fall away, party leaders quickly expanded and retooled their efforts. Officials told The Washington Post that they’re planning a series of voter-based polls and focus groups, meetings with constituency group leaders, and in-depth discussions with their volunteers, donors and staff members to find ways to broaden their appeal.
The review is a recognition that party leaders were confounded by the electorate that showed up on Tuesday. Republican officials said that they met all of their turnout goals but that they underestimated who would turn out for the other side. ...WaPo
And they're planning, evidently, to go on kidding themselves.
Party officials said the review is aimed at studying their tactics and message, not at changing the philosophical underpinnings of the party. ...WaPo
Since those "philosophical underpinnings" are riddled with elitism and racism, I think we can count on their spending a good deal more time slushing around in their muddy sty before they're anything like respectable and, of course, electable.