Boehner is using, as The Hill points out today, Rove's "microtargeting" to keep "orphan states" -- states no one is focusing on -- on the red list.
A political staffer familiar with the situation said that “the whole orphan dilemma was that you’ve got, effectively, the majority hanging in the balance of states that are not going to get any attention from the presidential campaign. They are not going to get a single dollar … to do the voter identification, to do the turnout, to do those basic blocking and tackling.”
Democrats believe their path to the majority runs through blue states, such as California, Illinois and New York. In a memo earlier this year, the Democratic Congressional Campaign Committee wrote that Boehner is “rightfully concerned” that his majority hangs on outcomes in left-leaning states.
Republican officials say Boehner is essentially using a page from Karl Rove’s political playbook, which uses “microtargeting” strategies to turn out GOP voters. ...The Hill
Key states in the effort include New York, Illinois, California and Texas -- and more.
Boehner political spokesman Cory Fritz said that as of Monday, the combined orphan centers have made 5 million contacts.
“The Speaker’s Orphan Victory strategy is a key part of Republicans’ efforts to strengthen the House majority ... with the added infrastructure of the new Orphan Victory Program, we’ve made more than 5 million contacts to mobilize voters in support of our GOP members and candidates. In many areas where we’re expecting close races, these efforts could very well make the difference for Republicans,” Fritz said. ...The Hill