... It’s not just Limbaugh that these advertisers want to disassociate with, but other big names in right-wing radio too. As the Daily Beast’s John Avalon notes, this is unprecedented in the 20-plus years that Limbaugh and his imitators have been on the air and could spell real trouble for an industry that’s already suffering demographically. Women ages 24–55 are the prize advertising demographic, but Limbaugh and other conservative hosts have steadily alienated these listeners over the years, so the sexist attacks on Sandra Fluke were “a perfect storm.”
The advertising flight is reminiscent of Glenn Beck’s Fox News program. ...Think Progress
The list of defecting advertisers and those who "who want to avoid 'environments likely to stir negative sentiments'” has expanded to 98.
As anyone who subscribes to satellite radio knows, there's a whole substrata of fly-by-night lenders, weird cosmetic and impotence"cure" sellers, and vendors of unreliable-sounding insurance policies ready to catch the falling stars. Meanwhile, the quality of advertisers who underwrite leftwing talk show hosts has improved considerably and Limbaugh's ads have been replaced by public service announcements for the most part.
Maybe we'll also go back to the old-fashioned meaning of "apology." What Limbaugh sells as an apology is really a resentful self-excupation.